Settle
Guided estate administration for grieving families
Executive Summary
When a family member dies, the people left behind face an immediate, chaotic, and largely invisible administrative burden. The average executor spends 570–600 hours over 16–18 months closing accounts, filing documents, notifying institutions, settling debts, and transferring assets — all while grieving. Families spend an average of $12,616 in total death-related expenses, with legal fees alone frequently exceeding $10,000 on estates over $1 million.
Settle is a direct-to-consumer web application that transforms estate administration from an opaque, stressful ordeal into a guided, sequenced, and emotionally supportive experience. It is not a legal service. It is not a document filing tool. It is the organized, knowledgeable friend who has done this before — one who knows which phone calls to make today, what documents to gather, when to involve an attorney, and how to detect benefits the family didn't know existed.
Core Objective: Reduce executor time-to-completion and out-of-pocket administrative cost by at least 40% while delivering a compassionate, jargon-free experience that a grief-impaired adult can navigate on the worst week of their life.
Problem Statement
The Executor's Burden
The executor — almost always a first-timer, almost always a family member, almost always unpaid — inherits a 150+ step process with no instruction manual, no map, and no institutional support. They don't know what they don't know. They make errors of omission: missing benefit claims, failing to freeze credit, overpaying attorneys for tasks they could have completed themselves, or paying estate debts before understanding state-law priority rules.
The Grief Multiplier
Acute grief impairs cognitive function. Research consistently shows reduced working memory, executive function, and decision-making capacity in the months following a significant loss. Yet the legal and financial system generates hard deadlines — some within 30 days of death — with no accommodation for this reality. Settle must be designed assuming cognitive impairment of the primary user, not as an edge case but as the baseline condition.
The Information Asymmetry Problem
Institutions (banks, insurance companies, government agencies) hold tremendous power in the settlement process. They have standardized scripts and procedures that executors do not know. They may reject improperly filed documents, require notarizations that aren't legally required, or delay processing indefinitely if the caller doesn't know the right words. Settle levels this asymmetry by putting institutional knowledge in the executor's hands before every call.
The Legal Complexity Problem
Probate law is state-specific. Small estate thresholds range from $5,000 (Pennsylvania) to $184,500 (California). What requires a lawyer in one state may be a simple form in another. Digital assets (email, social media, crypto, cloud storage) are governed by RUFADAA — a relatively new uniform law adopted inconsistently across states. Settle must provide state-accurate, current guidance without crossing into the unauthorized practice of law.
Market Context
Competitive Landscape
The estate settlement technology market has attracted significant venture capital: Empathy ($162M), Atticus ($107M), Alix ($30M). Despite this, no product has achieved mass direct-to-consumer penetration. Empathy requires an employer or insurance carrier relationship. Atticus's form-heavy UX overwhelms grieving users. Alix is early stage. ClearEstate's $20,000 minimum fee eliminates the majority of estates.
Settle's differentiated position: Direct-to-consumer access, grief-first UX design, state-specific adaptive sequencing, and hands-on call preparation — not just guidance. We help families do the work, not just understand it.
Distribution Opportunity
While Settle launches direct-to-consumer, natural B2B2C distribution partners exist: funeral homes (point-of-sale, high intent), hospice organizations (pre-need, proactive), life insurance carriers (post-claim trigger), banks and credit unions (estate notification triggers), and employers (bereavement benefit). These channels may be pursued post-MVP.
User Personas
These four personas represent the primary design targets. All product decisions should be tested against the question: "Would Diego be able to do this on day 3 of grief?" and "Would Sandra find this sufficient for a complex estate?"
Product Vision & Principles
Vision Statement
Settle is the organized, knowledgeable companion that guides every American family through estate administration — from the first phone call to the final account closure — with the clarity of a trusted advisor, the warmth of a friend who has done this before, and the precision of a system that doesn't let anything fall through the cracks.
Design Principles
1. Grief First. The user is cognitively impaired. Assume this. Design for it. Never prioritize administrative efficiency over emotional safety.
2. Progressive Disclosure. Show only what is needed right now. The full complexity of estate administration should be accessible but never forced. Diego sees Daily Three. Sandra sees the full dependency graph — when she asks for it.
3. Information, Not Advice. Settle explains what the law says and what options exist. It does not tell users what to do in situations that require legal judgment. The line between information and advice is a compliance line, not a design choice.
4. Adaptive, Not Static. The task plan is not a checklist printed at intake. It is a living document that evolves as discoveries are made. Found a brokerage account on day 12? The plan updates. Discover the estate qualifies for a small estate exemption? The probate tasks collapse.
5. Institutional Knowledge Equity. Phone scripts, institutional rules, escalation paths — this knowledge exists but is unevenly distributed. Families with attorneys or experienced relatives get it for free. Settle makes it universally accessible.
Intake & Onboarding Requirements
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| INT-01 | Conversational Intake Interview |
The onboarding flow presents one question at a time in plain, conversational language. No page of form fields. No legal jargon without inline explanation. Maximum 20 questions before first task is surfaced.
|
P0 |
| INT-02 | "I'm Not Sure" Always Available |
Every intake question must include an "I'm not sure" response path that does not block task generation. When selected, Settle flags the item for later resolution and generates a conservative task set based on assumptions.
|
P0 |
| INT-03 | State of Residence Capture |
Intake must capture the state in which the deceased was a legal resident at time of death. This field determines which probate rules, small estate thresholds, and statutory deadlines apply to the entire task plan.
|
P0 |
| INT-04 | Asset Class Inventory |
Intake collects high-level asset categories (real property, financial accounts, vehicles, retirement accounts, life insurance, digital assets, business interests, foreign assets). Specific account details are not required at intake.
|
P0 |
| INT-05 | Executor Role Confirmation & Education |
Intake confirms whether a will exists and names the user as executor. If the user is unsure of their legal authority, Settle explains the distinction between executor (will), administrator (no will), and next-of-kin (no legal appointment needed for some tasks).
|
P0 |
| INT-06 | Death Certificate Count Guidance |
Based on asset inventory, Settle recommends how many certified copies of the death certificate to order. Most institutions require an original; digital copies are not accepted. System generates a specific recommended count.
|
P0 |
| INT-07 | Beneficiary & Heir Count |
Intake captures whether there are multiple heirs, minor beneficiaries, or disputed inheritance situations — each of which affects probate complexity and creates specific task requirements.
|
P0 |
| INT-08 | Plan Generation with Inline Explanation |
After intake, Settle generates the initial task plan and presents a summary screen explaining: (a) why each major task category was included, (b) what assumptions were made for "I'm not sure" answers, and (c) what will change as discoveries are made.
|
P0 |
| INT-09 | Return User Resume Flow |
A user who begins intake and abandons can return and resume from exactly where they left off. Partial intake data is preserved for 30 days.
|
P1 |
| INT-10 | Multi-Executor / Delegate Access |
The primary executor can invite co-executors or family helpers with role-based access levels (full access, task view only, specific task assignment). Each user has their own authenticated session.
|
P1 |
Task Management & Sequencing Requirements
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| TSK-01 | State-Specific Dependency-Ordered Task Sequence |
The task plan is a directed acyclic graph (DAG) of tasks, not a flat checklist. Each task has prerequisite relationships. Settle surfaces only tasks whose dependencies are satisfied. State of death determines which tasks exist and their required order.
|
P0 |
| TSK-02 | Adaptive Task List (Discovery-Driven Updates) |
When a user discovers a new asset, institution, or complication, marking it in Settle automatically generates new tasks and inserts them into the plan at the appropriate dependency position. The plan is always the current ground truth.
|
P0 |
| TSK-03 | Statutory Deadline Tracking |
Tasks with legal deadlines (creditor notice periods, tax filing deadlines, probate filing windows) display a deadline date, days-remaining countdown, and consequence summary if the deadline is missed.
|
P0 |
| TSK-04 | Task Detail View |
Each task has a detail view containing: why this task matters, step-by-step instructions, what documents are needed, estimated time, whether an attorney is recommended, and a link to any associated phone script or document template.
|
P0 |
| TSK-05 | Task Status Workflow |
Tasks move through statuses: Locked (dependency not met), Available, In Progress, Waiting (action taken, awaiting institution response), Complete, Skipped (with reason). Waiting status includes a follow-up reminder.
|
P0 |
| TSK-06 | Phase Overview / Full Plan View |
A "Full Plan" view shows all tasks organized by phase, with completion counts and overall estate progress percentage. Toggling between simplified (Diego) and power (Sandra) view affects density and detail shown.
|
P0 |
| TSK-07 | Probate Path Determination |
Based on estate value, state of death, and asset types, Settle determines and displays which probate path applies: full probate, simplified/summary administration, small estate affidavit, or no probate required. Each path generates a different task set.
|
P0 |
| TSK-08 | Task Notes & Call Log |
Each task includes a free-text notes field and a call log where the user can record: date/time, contact name, reference number, outcome, and next steps. This log becomes a legal record of the administration.
|
P1 |
Daily Three & Power Mode Requirements
The Daily Three is Settle's primary interface for grief-impaired users. Estate administration is a marathon. The Daily Three reduces it to three manageable tasks per day, protecting the user from decision fatigue and cognitive overload while maintaining consistent forward progress.
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| D3-01 | Daily Three Task Selection Algorithm |
Each day, Settle surfaces exactly three tasks, selected by a prioritization algorithm that weighs: (1) deadline urgency, (2) dependency-unlocking value, (3) estimated time under 30 minutes each, (4) task type variety (not three phone calls in one day).
|
P0 |
| D3-02 | Daily Three Home Screen |
The default landing screen after login shows the Daily Three with large, tappable task cards. Each card shows task name, estimated time, a one-sentence "why this matters" description, and completion controls. Nothing else competes for attention on this screen.
|
P0 |
| D3-03 | Power Mode Toggle |
A persistent toggle in the interface switches between Standard Mode (Daily Three, simplified view) and Power Mode (full task plan, dependency view, all tasks visible, batch operations). Power Mode is remembered per user session but resets to Standard Mode on next login.
|
P0 |
| D3-04 | Swap Task Option |
Users can swap one of their Daily Three tasks for an alternate available task. The system offers three alternatives. Swapped tasks are not penalized and reappear in future Daily Three cycles.
|
P0 |
| D3-05 | All Three Done — Celebration & Rest Prompt |
When all three daily tasks are marked complete, the screen acknowledges the accomplishment and encourages rest. It does not push additional tasks on completion day unless a deadline is imminent. |
P0 |
| D3-06 | Streak & Progress Tracking (Power Mode) |
In Power Mode, a progress panel shows estate completion percentage, tasks completed this week, and estimated completion date range. Streak tracking is visible but not the primary metric.
|
P2 |
Phone Scripts & Call Preparation Requirements
One of Settle's most differentiated features. Executors lose hours to institutional hold times, misdirected calls, and rejections due to incomplete information. Phone scripts level the asymmetry between executor and institution by providing the right words, the right department request, and the right documentation checklist before every call.
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| SCR-01 | Generated Opening Script |
For every institution-contact task requiring a phone call, Settle generates a ready-to-read opening statement. The script includes the caller's name, relationship to deceased, account identification, and the specific action being requested.
|
P1 |
| SCR-02 | Document Checklist Before Call |
Each call preparation screen includes a checklist of documents the caller should have physically available before dialing: death certificate, executor letters, account numbers, SSN of deceased, etc. Checklist is institution-specific where data is available.
|
P1 |
| SCR-03 | Anticipated Pushback Scripts |
Settle provides scripted responses for common institutional deflections: "We need the original death certificate" (when a copy was submitted), "You need to come in person," "We can't release information without Letters Testamentary," and similar.
|
P1 |
| SCR-04 | Best Call Time & Routing Guidance |
Where available from the institutional rules database, Settle displays: best phone number for estate/bereavement department, best days/times to call (avoid Monday mornings, month-end), and estimated hold time. |
P1 |
| SCR-05 | Post-Call Recording |
After completing a call, the user is prompted to log the outcome using structured fields: success/partial/no progress, representative name, reference number, what was agreed, and next action required. This populates the task call log.
|
P1 |
| SCR-06 | Escalation Script (When Call Fails) |
If a call results in "no progress" three times for the same task, Settle surfaces an escalation script: supervisor escalation language, regulatory complaint threat language (CFPB, state banking regulator), and attorney letter template option.
|
P2 |
Notification Service Requirements
Settle's notification service addresses the most time-intensive part of estate administration: notifying the 20–40+ institutions that must be informed of the death. Three service tiers accommodate different executor needs and willingness to pay.
- Digital-first institutions (streaming, subscriptions, some utilities)
- Settle sends notification on executor's behalf via API or email
- Confirmation tracked automatically
- Included in base subscription
- Banks, credit cards, utilities requiring phone contact
- Settle agent calls, navigates hold, completes notification
- Outcome logged and returned to executor
- Premium add-on, per-institution or bundle pricing
- Complex institutions requiring executor presence
- Attorney-required matters
- Settle provides full script and document checklist
- Included in base subscription
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| NOT-01 | Institution Classification Engine |
Each institution in the estate is automatically classified into Tier 1, 2, or 3 based on notification method, complexity, and legal requirements for executor presence. Classification is displayed to the user before dispatch.
|
P1 |
| NOT-02 | Tier 1 Automated Notification Dispatch |
For Tier 1 institutions with API or email-based notification pathways, Settle generates and sends the death notification on the executor's behalf. The executor reviews and approves the notification before dispatch.
|
P1 |
| NOT-03 | Tier 2 Managed Call Service |
For Tier 2 institutions, a Settle agent calls on the executor's behalf with proper authorization (limited Power of Attorney equivalent or executor authorization). The agent logs the outcome and returns results within 3 business days.
|
P1 |
| NOT-04 | Notification Status Dashboard |
A dedicated view shows all institutions, their notification status, tier classification, dispatch date, and any pending actions. Status values: Not Started, Dispatched, Confirmed, Requires Follow-Up, Attorney Required.
|
P1 |
| NOT-05 | Credit Bureau Notification |
Settle guides the executor through notifying all three major credit bureaus (Equifax, Experian, TransUnion) to place a deceased indicator on the credit file, preventing identity theft ("ghosting").
|
P1 |
| NOT-06 | SSA Death Notification Guidance |
Settle provides state-specific guidance on Social Security Administration death notification, including: the funeral home's role in electronic death registration, what to do if the funeral home doesn't report, how to return any benefits paid after death, and survivor benefit eligibility.
|
P0 |
| NOT-07 | DMV & Vehicle Title Notification |
State-specific guidance for transferring vehicle titles, cancelling driver's license, and notifying the state DMV. Instructions differentiate between states that use TOD (Transfer on Death) vehicle titles and those that require probate transfer.
|
P1 |
Document Management Requirements
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| DOC-01 | Document Inbox with Auto-Naming |
A central document inbox accepts uploaded files. When a document is uploaded, Settle suggests a standardized name based on document type recognition (via metadata and, post-MVP, OCR). User confirms or overrides name before filing.
|
P1 |
| DOC-02 | Task-Document Linking |
Documents can be linked to one or more tasks. When a task requires a specific document, Settle shows whether that document is already in the inbox or needs to be obtained.
|
P1 |
| DOC-03 | Death Certificate Tracker |
A dedicated tracker for certified death certificate copies: total ordered, total available, allocated (assigned to a task or institution), and unallocated. Alerts when supply runs low based on pending tasks.
|
P1 |
| DOC-04 | Document Security & Retention |
All documents stored encrypted at rest (AES-256) and in transit (TLS 1.3). Documents are retained for 7 years post-estate-close, then deleted with 90-day advance notice. User can download all documents as ZIP at any time.
|
P0 |
| DOC-05 | Document Request Templates |
For documents the executor needs to obtain (Letters Testamentary, probate court orders, certified copies), Settle provides fill-in-the-blank request templates and instructions for where to send them.
|
P1 |
| DOC-06 | Digital Asset Inventory |
Settle includes a guided inventory of digital assets: email accounts, social media profiles, cloud storage, password managers, cryptocurrency, and online financial accounts. Each asset category is assigned a RUFADAA-compliant handling recommendation.
|
P2 |
Benefit Discovery Requirements
Billions of dollars in survivor benefits go unclaimed annually. Social Security survivor benefits alone are systematically under-claimed due to lack of awareness. Settle's benefit discovery scan is a differentiating feature with direct economic value to families.
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| BEN-01 | Survivor Benefit Discovery Scan |
Based on intake data (age, employment history indicator, marital status, children), Settle generates a personalized list of potential survivor benefits to investigate, with instructions for each.
|
P1 |
| BEN-02 | Unclaimed Property Search Guidance |
Settle guides the executor to search state unclaimed property databases for assets belonging to the deceased that may have been turned over to the state: dormant bank accounts, uncashed checks, forgotten insurance policies.
|
P1 |
| BEN-03 | Life Insurance Discovery |
Many families are unaware of all life insurance policies held by the deceased. Settle guides the executor through the MIB Group life insurance locator service and the NAIC Life Insurance Policy Locator.
|
P1 |
| BEN-04 | VA Benefits Identification |
If military service is indicated during intake, Settle generates a comprehensive VA benefits checklist covering: burial allowance, Dependency and Indemnity Compensation (DIC), survivor pension, CHAMPVA health insurance, and educational benefits for dependents.
|
P1 |
| BEN-05 | Benefit Tracking Dashboard |
A dedicated benefit section shows all identified potential benefits, their application status, and estimated or confirmed amounts. Total potential value surfaced helps motivate completion.
|
P1 |
AI Assistant & Attorney Escalation Requirements
UPL Warning: The AI assistant provides information about law, not legal advice. Every AI response that touches on legal matters must include a disclosure. The assistant must never advise a user on what legal decision to make — only on what the law says and what options exist.
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| AI-01 | State-Specific AI Assistant |
An AI assistant answers questions about the estate administration process with knowledge of the user's state probate rules, small estate thresholds, and relevant deadlines. All responses are grounded in the user's specific estate context (state, asset types, probate path).
|
P2 |
| AI-02 | Attorney Escalation Trigger |
When a user question or task situation reaches a threshold of legal complexity, the AI assistant proactively recommends attorney consultation with a specific explanation of why. Escalation is never a dead end — it includes next steps.
|
P2 |
| AI-03 | Question History & Follow-Up |
AI conversations are preserved within the estate record for the duration of administration. Users can return to previous questions and the AI has context from prior conversations.
|
P2 |
| AI-04 | AI Response Quality Controls |
All AI responses in the legal/financial domain are constrained by a curated knowledge base of state-specific probate rules reviewed and maintained by licensed estate attorneys. AI does not free-generate legal guidance outside this knowledge base.
|
P2 |
Emotional Support Layer Requirements
Settle is not a grief app, and it does not attempt to provide grief therapy. The emotional support layer exists to acknowledge the human context of the work being done, to pace the administrative demands appropriately, and to connect users with professional resources when needed.
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| EMO-01 | Emotional Check-In |
On login, the user is offered (never required) a one-question emotional check-in: "How are you holding up today?" with a 5-point scale and optional text. Responses influence Daily Three task selection (avoiding heavy tasks on low-capacity days) but are never shared without consent.
|
P2 |
| EMO-02 | Task Language Sensitivity |
All task descriptions, system messages, and UI copy are written with awareness of the emotional context. Terms like "dispose of," "liquidate," and "terminate" are replaced with plain-language equivalents that do not reduce the deceased to a balance sheet.
|
P0 |
| EMO-03 | Crisis Resource Connection |
At check-in responses of 1 (lowest capacity) and at any point the user types crisis-related language, Settle surfaces mental health resources: 988 Suicide and Crisis Lifeline, Crisis Text Line, and state-specific grief support resources. This is never intrusive and always user-initiated.
|
P2 |
| EMO-04 | Pace Accommodation |
Settle never sends urgent-feeling notifications without a legitimate statutory reason. Deadline reminders include the consequence of missing the deadline, not just the deadline itself, so users can make informed decisions about pacing.
|
P0 |
Long-Tail Monitoring Requirements
| ID | Requirement | Description & Acceptance Criteria | Priority |
|---|---|---|---|
| LTM-01 | Long-Tail Monitoring Mode |
After the primary settlement tasks are complete (typically 12–18 months), the estate transitions to Long-Tail Monitoring Mode: a low-touch mode that monitors for late-arriving creditor claims, tax notices, unclaimed property hits, and other post-settlement discoveries for up to 24 months.
|
P3 |
| LTM-02 | Tax Year Monitoring |
Settle tracks the tax filing obligations of the estate across multiple tax years: final individual return, estate income tax return (Form 1041), estate tax return (Form 706 if applicable), and state equivalents. Reminders are sent at appropriate intervals.
|
P3 |
| LTM-03 | Estate Closure & Final Report |
When all tasks are complete, Settle generates a final Estate Administration Report: a PDF summary of all tasks completed, documents filed, benefits claimed, institutions notified, and dates of action. This document serves as a legal record of the administration.
|
P3 |
| LTM-04 | Institutional Rules Database Maintenance |
The institutional rules database (bereavement phone numbers, document requirements, Tier classification) is maintained on an ongoing basis. Changes in state probate law, SSA rules, or institutional policy are propagated to active estates within 30 days.
|
P3 |
Non-Functional Requirements
| ID | Category | Requirement | Target |
|---|---|---|---|
| NFR-01 | Performance | Page load time (Time to Interactive) | < 2.5s on 4G connection; < 4s on 3G |
| NFR-02 | Performance | Task plan generation after intake | < 5 seconds for plan generation and display |
| NFR-03 | Availability | System uptime SLA | 99.9% uptime, excluding scheduled maintenance windows (< 4h/month) |
| NFR-04 | Security | Data encryption | AES-256 at rest; TLS 1.3 in transit; zero plaintext PII in logs |
| NFR-05 | Security | Authentication | MFA required for document access and Tier 2 service dispatch |
| NFR-06 | Accessibility | WCAG compliance | WCAG 2.1 Level AA minimum; target AAA for primary user flows |
| NFR-07 | Accessibility | Reading level | All user-facing copy at or below 8th grade Flesch-Kincaid reading level |
| NFR-08 | Mobile | Responsive design | Full functionality on mobile viewports (320px minimum width); 50%+ of users expected on mobile |
| NFR-09 | Privacy | Data minimization | Collect only data required to generate the task plan and deliver features; no advertising data collection |
| NFR-10 | Privacy | Account deletion | User-initiated account deletion removes all PII within 30 days; estate record backup offered before deletion |
| NFR-11 | Scalability | Concurrent estates | Architecture supports 100,000 concurrent active estate records at launch target; horizontal scaling to 1M+ |
| NFR-12 | Reliability | Document storage redundancy | 3x geographic redundancy for document storage; RPO < 1 hour, RTO < 4 hours |
| NFR-13 | Maintainability | State rule updates | State probate rules updateable by non-engineer (CMS-driven) within 24h of a law change |
| NFR-14 | Legal | Audit trail | Immutable audit log of all user actions on sensitive tasks (document uploads, notifications dispatched, task completions) |
| NFR-15 | Internationalization | Language support | English at launch; Spanish (V1.1) given demographic priority (Diego persona); i18n architecture required from day 1 |
Data Model
The following entities form the core data model. Relationships and key fields are summarized for engineering and architecture review.
Integrations
Settle's integration strategy prioritizes accuracy, compliance, and maintenance cost. Where direct API access is unavailable, screen-based or manual guidance is acceptable in MVP.
MVP Scope
The MVP delivers the core value proposition — guided, state-specific estate administration for the first-time executor — without the premium services (Tier 2 managed calls), advanced AI assistant, or long-tail monitoring. Revenue model at MVP is subscription-based.
| Feature Area | MVP (In Scope) | Post-MVP |
|---|---|---|
| Intake & Onboarding | Full conversational intake (INT-01 through INT-08); plan generation | Resume flow (INT-09), multi-executor delegation (INT-10) |
| Task Management | State-specific DAG (TSK-01 through TSK-06), probate path determination (TSK-07) | Full call log / task notes export (TSK-08) |
| Daily Three / Power Mode | Daily Three (D3-01 through D3-05), Power Mode toggle (D3-03) | Progress tracking and streak metrics (D3-06) |
| Phone Scripts | Generated opening scripts (SCR-01), document checklist (SCR-02) | Anticipated pushback scripts (SCR-03), escalation scripts (SCR-06) in V1.1 |
| Notification Service | SSA guidance (NOT-06), credit bureau guidance (NOT-05), Tier 3 prep for all institutions | Tier 1 automated dispatch (NOT-02), Tier 2 managed calls (NOT-03) — V1.1 |
| Document Management | Document inbox with auto-naming (DOC-01), task linking (DOC-02), DC tracker (DOC-03), security (DOC-04), templates (DOC-05) | Digital asset inventory (DOC-06) — V1.1 |
| Benefit Discovery | Benefit scan (BEN-01), unclaimed property guidance (BEN-02), VA benefits (BEN-04), benefit tracker (BEN-05) | Life insurance discovery API (BEN-03) — V1.1 |
| AI Assistant | Not in MVP — estate administration requires validated knowledge base before safe deployment | Full AI assistant with attorney escalation (AI-01 through AI-04) — V1.1 |
| Emotional Support | Language sensitivity (EMO-02), pace accommodation (EMO-04) | Emotional check-in (EMO-01), crisis resources (EMO-03) — V1.1 |
| Long-Tail Monitoring | Tax year reminders (LTM-02 basic), estate closure report (LTM-03) | Full monitoring mode (LTM-01), institutional rules maintenance platform (LTM-04) — V1.1+ |
| State Coverage | 10 highest-volume states at launch: CA, TX, FL, NY, PA, OH, IL, GA, NC, MI | Full 50-state coverage — V1.1 target (6 months post-launch) |
Success Criteria & KPIs
Product Success (12 Months Post-Launch)
-
01500 active estates created within 90 days of launch; 5,000 within 12 months
-
0260% of users complete intake and generate a task plan on first session
-
0330-day retention of 50% — users return at least 4 times in the 30 days following signup
-
04NPS of 60+ at 90-day survey post-signup (Empathy's reported NPS: 75; target competitive positioning)
-
05Average 40% reduction in self-reported estate administration time vs. baseline (570 hours) for completed estates
-
06Zero UPL complaints — no complaints filed with state bars or regulatory agencies alleging unauthorized practice of law
-
07$X average benefit value discovered per estate using the benefit discovery scan (baseline TBD at 100-estate cohort)
-
08Monthly churn below 5% on subscription plan
Business Success (18 Months Post-Launch)
-
01$1M ARR from direct subscription revenue; proof point for B2B2C channel conversations
-
022 signed distribution partnerships — funeral home chain, employer, or life insurance carrier partnership agreement executed
-
03CAC payback period under 12 months at target subscription price point
Compliance & Risk
Glossary
All legal and technical terms used in this document, defined in plain language. These definitions should also be available inline in the product.
Note on Glossary Coverage: This glossary should be maintained as a living document. Any new legal term introduced into product copy must be added here and linked in-product. All definitions should be reviewed annually by licensed estate attorneys to ensure accuracy across state variations.